Neil Pryde continues an exceptional year for product design with news that the Neil Pryde

2003 Sail Collection has been awarded the coveted Gold Award in the Business Week

/ Industrial Design Excellence Awards. This is widely viewed as the world's leading

international product design showcase, with top brands such as BMW, Motorola and Apple

Computer also earning Golds in this year's awards. This comes hot on the heels of four other

leading European industrial design awards, that the company has won earlier this year.

The Neil Pryde Sail Collection and the Flow Binding System have each won awards in both the Red Dot Awards and IF

- Design Award competitions held in March this year.

"Design is no longer simply a matter of getting the function right or of adding a coat

of paint at the end of the development process" says Neil Pryde Brand Manager

Simon Narramore, "these products have been designed from the ground up to not

only function perfectly but to become objects of desire, this years' sails are a very

seductive combination of engineering and elegance and that's what makes The

Difference." The edition shown above is the July 7th Asian Edition of Business

Week, where the story made the cover. It would appear that the current US and

European Issues have a different cover stories, but do still have the Industrial

Design Excellence Awards inside.

For full details of the Business Week Industrial Design Excellence Awards visit their website at the following link:

www.businessweek.com/magazine/content/03_27/b3840015_mz046.htm


Simon Narramore
Brand Manager

NeilPryde Ltd. - www.neilpryde.com