· Hasselblad and Shriro launch the all new H6D camera in Beijing

The Shriro Group has been proudly associated with the legendary Hasselblad brand for over half a century. In 2004 Hasselblad moved from analog to digital technology, at that time under the Shriro Group’s ownership. Since then, we have seen a continuous advancement of the digital Hasselblad H system with the introduction of integrated medium-format camera functionality, the true focus technology and a continuously improving lens-, accessory- and software offer.

Last Friday, Hasselblad and Shriro introduced a fundamentally redesigned H6D medium format camera system to media and trade representatives in a well-attended lunch event conducted at the Fengniao Shengdian Image Art Space located in Beijing’s popular 798 Art District. The event was attended by Mr. Vasco Fung, CEO of the Shriro Group who is also a member of the supervisory board of Hasselblad as well as by Mr. Perry Oosting, CEO of Hasselblad Sweden.

Learn more about the H6D system

For more impressions about the event please visit the article on PhotoFans.

For interested readers, the following links contain a selection of global reactions to the launch if the H6D camera system.

- Hugh Brownstone “as easy to navigate as a smartphone"

- Tweaktown “Hasselblad shoots for the moon…”

- Resource Magazine “Why Hasselblad’s new camera matters… goodness, what an announcement!”


- DP Review

- TechInsider

- Gear Patrol